I was talking to Jeremiah Owyang over email about his session (and Blog World in general), and how a lot of people really balked about the point that their customers own their content and control their brand.  I’d never heard a crowd get tense before, but you could literally hear the crowd of business PR managers and marketing people start sweating.  They’d heard it and heard it and heard it, but it took Jeremiah hitting them in the gut to really drive the point across.

But then, over email, he asked me a question I’d never thought of before:

“Imagine if your server got deleted –how would your customers rebuild your website?”

I really don’t know how to answer that, simply because it’s my website, but I wonder… how would you rebuild it?  Would it be the same as it was, or would you tear it apart and rebuild it from the ground up?  Would you want things to be the same as they are, or would a revolution be the end result?

This isn’t a rhetorical question – I am seriously asking this, because I am seriously wanting to know.  Leave your answers in the comments below, and let’s see whether my own website needs a gut check.

It’s official – my plane tickets have been purchased, my itinerary has been loaded, and I am well on my way to getting things ready for BlogWorldExpo in Vegas.  It’s my first conference of this magnitude (I love speaking at BarCamps and WordCamps, don’t get me wrong, but there’s something really cool about being invited to speak at the largest blogger conference in America) [side note: I will be hanging out in the WordPress Genius Bar and will be attending some of the WordCamp sessions too, so it’s two… two… two conferences in one!]

My session will be on “Designing a Killer Blog” and I’m going commando for this one.  No, not that type of commando… I’m going no slides, no notes.  Well, OK, I’ll have notes, but i’m going to be showing a lot of sites and showcasing why those sites are great designs.  Then, at the end, compile the notes and see what the final verdict is as far as great sites go.

So, If you’re heading to BlogWorld and want to link up, give me a shout – i’ll have a busy week, but it’ll totally be worth it (and if you’re flying in on Wednesday, who knows – we may be on the same flight!)