A Digital Double Standard (Apple, Twitter, and the Net)
Thursday, May 27th, 2010Note:
I’m not agreeing or disagreeing with any of the things I talk about –
this is just me putting information out there to think about, and you
can make your own decisions about it. You’re not sheep – I won’t treat
you as such.
Isn’t it ironic that we have a bit of a double-sided coin going on the Internet at the moment. There’s a huge debate going on between Apple and Google, Flash and HTML5, over proprietary software. People are clamoring for Apple to open up their platforms to allow all types of programming (Flash, specifically) instead of closing their boxes. So, what do people do? They tweet about it.
On the flip side, those tweets you’re sending out can now be used (and monetized) by twitter for any purpose whatsoever. What’s more, is that if you post a tweet on your site, and it causes you to get ad revenue, Twitter is legally entitled to a share of that, because you are re-purposing their content:
In cases where Twitter content is the basis (in whole or in part) of the
advertising sale, we require you to compensate us (recoupable against
any fees payable to Twitter for data licensing).
Scary stuff, eh? Your tweets, open to the free world, can now be used by Twitter for anything, including making money. Makes you want to read those TOS clauses more closely.
So, I want to know what you think. Where do you stand on either front? Sure, Apple makes more money locking it’s hardware down… or does it? Or, should Twitter really have as much power as it seems to with it’s latest Terms of Use update?