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Yahoo Publisher is going Away

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I had signed up to test some ads on another blog with the Yahoo Publisher network.  I wasn’t too impressed, and took the ads down quickly, but kept the account, just in case.

Well, today I got this email:

Dear Publisher,
Yahoo! continuously evaluates and prioritizes our products and services, in alignment with business goals and our continued commitment to deliver the best consumer and advertiser experiences. After conducting an extensive review of the Yahoo! Publisher Network beta program, we have decided to close the program effective April 30, 2010. We expect to deliver final publisher payments for the month ending April 30, 2010 to publishers no later than May 31, 2010. All publishers eligible for 1099s for the 2010 tax year will have those mailed by January 31, 2011.
Because our content will no longer be delivered to your ad unit spaces after April 30, 2010, we recommend removing all YPN ad code from your pages by that date.
For the opportunity to continue earning revenue, we suggest using Chitika, a leading advertising network that syndicates Yahoo! Content Match and Sponsored Search ads. Chitika has set up a special process for YPNO beta publishers to participate in its platform. Click here for more information.
We thank you for your participation in the Yahoo! Publisher Network beta. If you have any questions regarding this announcement, please contact our Support Team at (866) 785-2636, Monday through Friday from 7:00 a.m. to 5:00 p.m. PDT.

Sincerely,
Your Partners at Yahoo!

Looks like Yahoo! is shutting down the operation for good.

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Could be. It's going to be interesting to see how it all plays out, especially with advertising (in general) being regarded as "dodgy" or having "ulterior motives". I mean, it's advertising, it's supposed to, but it seems like people are less tolerant of it.

Wow. So, I wonder if YPN is just giving up or if it is an indication that this type of model may be on a decline? I tend to believe they're giving up because, lets fact it, they haven't demonstrated the best business foresight in a long time.I do think property based ad deliver is beginning a decline though. The rapid rise of mobile and the ubiquity of rss means I can get the content faster and easier that visiting all my fav sites. I've wondered if that's why AdWords has been on a coupon frenzy the last few months.

I am never use it.. and now has been down...

I am never use it.. and now has been down...

I am never use it.. and now has been down...

Wow. So, I wonder if YPN is just giving up or if it is an indication that this type of model may be on a decline? I tend to believe they're giving up because, lets fact it, they haven't demonstrated the best business foresight in a long time.

I do think property based ad deliver is beginning a decline though. The rapid rise of mobile and the ubiquity of rss means I can get the content faster and easier that visiting all my fav sites. I've wondered if that's why AdWords has been on a coupon frenzy the last few months.

Could be. It's going to be interesting to see how it all plays out, especially with advertising (in general) being regarded as "dodgy" or having "ulterior motives". I mean, it's advertising, it's supposed to, but it seems like people are less tolerant of it.

Could be. It's going to be interesting to see how it all plays out, especially with advertising (in general) being regarded as "dodgy" or having "ulterior motives". I mean, it's advertising, it's supposed to, but it seems like people are less tolerant of it.

Could be. It's going to be interesting to see how it all plays out, especially with advertising (in general) being regarded as "dodgy" or having "ulterior motives". I mean, it's advertising, it's supposed to, but it seems like people are less tolerant of it.

Wow. So, I wonder if YPN is just giving up or if it is an indication that this type of model may be on a decline? I tend to believe they're giving up because, lets fact it, they haven't demonstrated the best business foresight in a long time.

I do think property based ad deliver is beginning a decline though. The rapid rise of mobile and the ubiquity of rss means I can get the content faster and easier that visiting all my fav sites. I've wondered if that's why AdWords has been on a coupon frenzy the last few months.